How Doctors Can Leverage Mobile Technology For Patient Retention

The mobile wave has engulfed the world and its impact on healthcare has been nothing less than overwhelming. According to a research conducted by Markets and Markets, the mHealth technology market is expected to grow by 33% to cross USD 60 billion by 2020. Another survey by GreatCall showed that 93% of physicians believed that mHealth could contribute greatly to improving patient health. As mHealth cements its place in healthcare, let’s evaluate how doctors can leverage mobile technology for patient retention.

Reduce Wait Times

Long wait times could be listed as one of the biggest banes that patients face when going for a doctors’ appointment. Even with prior appointments, most patients have to wait endlessly to meet their doctors. And often after a seemingly endless wait, the patient is informed during a consultation that they have to come back after conducting a certain battery of tests. This is not only a waste of time for the patient but the doctor as well. With the consumerisation of healthcare, doctors can now leverage mHealth apps to take a look at patient history and intimate them of the tests that need to be done before they even meet them. Further, using mHealth apps, doctors can avoid appointment overlaps and post-appointment confirmation and notifications which ensure a smoother interaction with the patient during his/her physical visit.

Effective Communication

The right mobile apps can play a great role in making the doctor-patient communication more effective. Patients can easily store all their medical records and health history on comprehensive mobile health apps and access them anytime and anywhere. This solves the problem of the missing documents that we ever so often face when meeting with a doctor. With all the information stored in a central repository, doctors can spend the face time with the patients more productively and promote better interactions to manage the patients’ health better. This also leaves the patient more satisfied and less likely to shop around for another doctor.

Better Patient Management

Using mHealth doctors can improve patient management and become more proactive with their patients. Proactive patient management in the form of timely communication regarding patient appointments, important notifications, and updates, post-appointment messages etc. can be delivered to the patient using an app to ensure that the patient does not miss out on any vital piece of information needed to maintain their health. Along with this, doctors can centralise all patient-related information in a central data repository that can be accessed anytime and anywhere which can be of great help to manage a patients’ health remotely.

Pre and Post-Operative Care Management

One of the biggest pain points that patients have is regarding pre and post-operative care. While information is provided to them both regarding pre and post-operative care, it is usually disseminated in one session making it hard to retain the information. Using mobile apps, doctors can send out relevant information to their patients at the right time so that the patients can take the measures both pre and post operation. This not only helps in better health management but also reduces readmission rates and helps in reducing healthcare costs for the patient.

Better Transparency

Patients today demand greater information access. While the healthcare sector has adopted digital technology, they are still trying to play catch up with other sectors such as retail. Patients today demand faster information access regarding their health. Research shows that a majority of healthcare consumers prefer using digital technology to visiting a hospital to get clarifications regarding the care that they are receiving. A 2017 study by American Well states that 26% of patients are likely to change healthcare systems to find a provider offering tele-visits. Doctors leveraging mHealth can help their patients access all the health information they need and proactively answer all questions that go into better health management.

Pre-emptive Care

mHealth applications also provide a treasure trove of data that physicians can leverage for pre-emptive healthcare. Leveraging data analytics, doctors can plan better service delivery dependent on the patient requirement, and analyse and predict health conditions based on the patients’ health records to enable preventive healthcare. Further, doctors can upload tutorials on preventive healthcare and give practical advice to their patients on how to manage their health and health conditions better. All these things help in keeping the patients, the current consumers of healthcare, happy and satisfied as they find doctors becoming more invested in their health.

As they say that numbers do not lie, and going by the adoption rate of mHealth it is becoming clear that this technology trend is not only here but is soon on its way to becoming the enabler of better interactions and better patient outcomes. Using mobile technology doctors can create greater engagement with their patients and enable better outcomes. Patient retention then becomes an automatic consequence of this effort.

Performance Perfect – Cloud Technology for Clinics and Hospitals

Technology has been the great enabler of efficiencies across industries and organizations. Amongst other industries, the healthcare sector too has warmed up to the adoption of technology to improve patient outcomes. Greater information exchanges, streamlined processes, better access to patient data and patient information, and better hospital outcomes are just the tip of the iceberg when it comes to the advantages of technology adoption in healthcare.

Most large organizations are investing heavily in IT systems that help them achieve better outcomes. However, is technology adoption exclusive to larger hospitals? As patient expectations from healthcare providers continue to grow, it is becoming evident that technology adoption cannot be exclusive to larger hospitals and healthcare units. In order to meet patient expectation and increase efficiencies, smaller clinics cannot remain locked in the paper trap and have to look towards technology. The cloud is one such technology that can help both large hospitals and small clinics remove infrastructure burdens and improve patient outcomes.

The Cloud has been one of the most disruptive technologies of our times. While there is a lot that has been written about how the Cloud is transforming healthcare, in this blog, we take a look at how cloud can help smaller practices improve their outcomes and focus on what really matters – the patient

Zero infrastructure demands

One of the greatest advantages of the cloud is that it has no infrastructure demands. Cloud solutions do not demand heavy capital expenditure and allow acquisition of IT resources on demand thereby providing a cost effective deployment model. Clinicians wanting to leverage the power of the cloud can simply purchase or subscribe for a cloud-based solution and upload their information into this application environment.

Easy implementation and scalability

Comprehensive cloud solutions can be set up almost immediately. Anyone with absolute no technical knowledge can start using the solutions within a matter of few minutes. Additionally, these applications can be easily scaled according to demand. Adding multiple users, increasing functionalities, modules etc. can be done at the click of a button.

Data security

One of the challenges facing technology adoption was that of data security. However, today’s cloud applications encrypt data in rest and in transit to satisfy the data security concerns of clinicians. Instead of keeping patient records and patient history in a hard copy format that can easily get lost or misplaced, the cloud provides clinicians a way to keep a central information repository and provides application level security. This ensures that only the authorised personnel have information access and that this healthcare data is not misused or misplaced at any given time.

Mobility

The cloud gives doctors and clinicians the capability to host all patient related information in a central repository thus making medical history management inherently easier.  Since doctors are almost always on the move, they need a technology solution that helps them stay productive even when they are on the move. The cloud enables mobility and helps doctors access all patient related information, medical records, test results etc. from the convenience of their preferred device – be it a smartphone or a tablet – and also helps them upload and share information from their mobile device irrespective of their location.

Cost advantage

With Cloud, clinicians have to pay just for the usage on a month-on-month basis. They don’t need to invest heavily in infrastructure and hardware and software. Cloud-based applications can simply be accessed from the web browser. By leveraging the pay-per-use model provided by cloud service providers, clinicians can significantly lower their technology investments.

Improved doctor-patient interaction

Several cutting-edge cloud-based clinic management solutions allow doctors to stay connected with their patients. Using such solutions, clinicians can empower their patients to monitor their own health and store their own health records online. Using this patient data, the doctors can suggest more accurate treatment to their patients. Also, since the information is stored online, patients don’t need to carry heavy files and documents of their medical history with them and at the same time, they can completely update their doctors about their health status.

As the consumerisation of healthcare continues, doctors should look at technologies such as the cloud to help doctors manage their time and resources better and improve the quality of patient interactions.

At Mars Plus, we have created a fully-integrated healthcare platform, specifically for the needs of Indian Medical Practitioners. It helps physicians better manage their practice through a single mobile-friendly system. With modules for patient management, billing management, finance management, referrals and multiple clinic management, Mars Plus makes it easy for doctors to manage all the aspects of their practice, ensure compliance, get more patient time, and offer better patient care. Know more about it at http://marspls.com.

 

How Doctors in Rural Area Can Use Technology

India’s healthcare system, much like the healthcare systems across the globe, is witnessing an overhaul. Increased use of technology and greater digitisation efforts are being taken to make our healthcare system more organised, efficient and effective. While this holds true for the urban areas of the country, India still has a very large rural population that still is wanting basic healthcare facilities and hardly has access to good doctors. Given the pace at which urbanisation is increasing, it is almost dismal to know that even today, when India is helmed as one of the fastest growing nations and produces some of the greatest intellectual capital across the globe, the World Health Organization’s ‘2000 World Health Report’ ranks India’s healthcare system at 112 out of the 190 participating countries.

What is abundantly clear is that it is this rural segment that can benefit the most from the Digital India initiative as it aims to connect rural India with the rest of the country through the network of high-speed Internet. The Digital India initiative also aims to increase digital literacy and plans to connect all the villages across the length and breadth of the country through mobile networks by the end of 2018. To put it in numbers, by 2018, if everything goes as per schedule, then 44,000 villages who are currently cut off completely from all technological developments, will also be able to reap the benefits of the technology and digitisation.

Presently, the rural healthcare infrastructure suffers from a dearth of qualified doctors, inadequate medical facilities, insufficient specialised care, non-access to basic medications. With 60%, that is almost 700 million people, facing this grim healthcare situation, it is high time that technology is leveraged efficiently to close this widening healthcare gap. Without getting into the details of the nuances of the public healthcare system and its areas of improvement, let us, simply take a look at how doctors in rural areas can leverage technology and improve patient outcomes.

Telehealth

According to the World Health Organization, the stipulated doctor to patient ratio should be at 1: 1000. In India, this stands at 1:1700. Along with this, there are approximately are 6-6.5 lakh doctors working currently in the country. By 2020, this number needs to increase by 4 lakh more to balance out the doctor –patient disparity. Most of the rural population has to travel an approximate 20 kilometres to access good doctors. Greater adoption of mobile and better internet connectivity in villages can shorten these distances leveraging telemedicine facilities. Multi-specialty hospitals such as Medanta have operational telemedicine services to help healthcare accessible to all irrespective of their geographical location. Individual doctors too can leverage mHealth and telemedicine to reach out to a large rural population. The patients can consult with specialists when the need arises using telemedicine.

EHR

Personalised care, too, should not be a luxury afforded only by the urban population. Doctors in rural areas can also offer personalised care by leveraging EHR systems to increase their efficiency and quality of care, record and store valuable data and manage critical healthcare information. Using technology, doctors can make sure that they can access this data anytime and anywhere. This can help greatly in disease management, sending timely reminders to the patients for health checks or medications and also for conducting health assessment and research. It can also help rural doctors eliminate dubious healthcare practices by educating the rural population about good healthcare practices and give them the ability to understand when they need to seek medical help.

Big Data

Rural India is a goldmine for clinical data. Leveraging big data and data analytics, doctors can look at identifying triggers and causes for poor health. For example, India has one of the highest rates of maternal and neonatal death. By looking at these data patterns, doctors can identify the causes leading to this and then can push for addressing these issues. Lack of qualified doctors, inadequate nutrition of expecting mothers, poor hospitals which are lacking even in basic infrastructure, lack of medications etc. are just some of the points that have been identified as the cause of maternal deaths in India based on the data story. Clearly, digging deeper into the data will provide greater insights and help in identifying risk factors, both social and environmental, and help in improving clinical outcomes.

Mobility

In India, several healthcare organizations have started using mobile phones and IVR services to educate the expectant mothers about the care they need to take and make them aware of the best practices in sanitation. Medical helplines allow patients to ask questions to medical experts and get the answers. With a severe shortage of doctors in rural areas, many times, health care workers attend to patients. These health care workers can access important health related information through national healthcare portals and help the patients.

Doctors in rural India can further leverage technologies such as remote diagnostics, HIS, healthcare informatics and EHR etc, to bridge the gap that divides rural and urban healthcare and help a very large piece of the population access improved, cost-effective, and affordable healthcare. Looking at the rate at which digitisation is increasing in India, we can surely say that with the right use and adoption of technology, the rural healthcare system will definitely take a turn for the better and make a million lives better.

5 Technologies That Are Finding Their Home In Modern Clinics

In a doctor’s overscheduled life, the one thing that has elevated premium is ‘time’. Hospital visits, clinics, surgeries, and paperwork are just a few of the things that fill up a doctor’s day. With little or no time left in hand after doing the most important thing that they do, that is to look after their patients, managing a doctor’s diary is no mean feat. However, given the time that we are in, technology is making itself quite comfortable in the doctor’s clinic and helping that ecosystem become more organised, sorted and productive, which, at the end of the day, is making the life of the doctor easier to manage. In this blog, we take a look at five technologies that are making their home in modern day clinics and helping them function better, smarter and with greater efficiency

Appointment Management System

Managing multiple calendars for appointment management is a time-consuming task, one that is prone to the errors of overscheduling which leads to poor time management. Modern day clinics are leveraging appointment management applications that give them a bird’s eye view of the doctor’s schedule and helps them plan, schedule and organise patient appointment better and avoid overlaps. Since most doctors usually have more than one clinic to run, with the help of such a system scheduling and re-scheduling of appointments can be done with greater efficiency and each clinic can keep track of the daily appointment schedule without the burden of unnecessary overlaps.

Patient Data Management

In order to enhance the quality of care and improve patient outcomes, patient data management systems are being leveraged not only by large hospitals but smaller clinics as well. Having a central data repository that contains all the relevant patient information can be a huge boon for the doctors. There are so many times that the doctor and patient’s time is rendered unproductive because the patient is not able to provide some relevant report or health-related information at the time of the appointment. Having a record of all reports, x-rays, blood work, scans, lab reports, and other such test results and patient history etc. in one central database that can be accessed anytime, anywhere ensures that the time spent with the patient is productive and constructive and unnecessary delays are avoided at all costs.

Smartphones aka mHealth

Since smartphones today are being used for everything from managing your banking and finance activities to shopping, why should healthcare be left behind? Doctors today are using their smartphone for a lot more activities than just checking their emails. Healthcare applications that allow them to manage their practice, access patient data and health records, check their clinic’s finances, referrals and resource utilisation etc. are witnessing increased adoption. With the help of technologies such as the cloud, all the information that a doctor could want to ensure that his/her practice is running smoothly is now readily accessible at their fingertips through their smartphone. Utilising such integrated healthcare management applications is helping doctors manage their time better as they can access any piece of information that they want, when they want, irrespective of where they are.

Big Data Analytics

Big Data has generated a lot of hype and the healthcare industry is no stranger to this technology. While for a decade or so, big data adoption was done primarily by larger medical outfits and pharma companies to improve their outcomes, accelerate innovation and drive research, big data analytics is now making its home in modern day clinics as well. Such clinics are utilising data analytics to meet their analytics and reporting needs and improve patient outcomes. For example, with the help of big data analytics, clinics dig deep into patient data and lab results to identify trends in a year when a particular ailment strikes more viciously than others. It can also help them identify patients who are ‘at-risk’ for these ailments and help them take preventive action. Data analytics is also being used in clinics to analyse the relationships between treatment plans and diagnostics, identify potential treatment plans, establish benchmarks for quality, optimise operational workflow management and also create data-driven patient population lists.

AI Diagnostics

While computers and Artificial Intelligence cannot replace doctors, they most certainly can help the doctors by providing them with clinically relevant data in real-time to better patient outcomes. Diagnostic AI systems are already in use in some modern day clinics and use biometric data clubbed with the patients’ health data to assess the conversation between the doctor and patient and make notes and suggest treatment plans. AI systems also send pop-up notifications to the doctor’s phones when they see that a particular medication might not work for a person for some reason such as a genetic trait. This allows the doctor to change the prescribed medication quickly. These systems can also help doctors identify which patients are more likely to require certain medications in the future and assess the risks associated with alternate medications etc.

Just like hospital management systems have made hospital operations better and have significantly helped in improving patient outcomes, adopting technology in the modern day clinic is only going to improve efficiencies, help doctors win the race against time, and enable them to keep their focus on the singularly most important facet of the entire healthcare ecosystem – the patient.