The mobile wave has engulfed the world and its impact on healthcare has been nothing less than overwhelming. According to a research conducted by Markets and Markets, the mHealth technology market is expected to grow by 33% to cross USD 60 billion by 2020. Another survey by GreatCall showed that 93% of physicians believed that mHealth could contribute greatly to improving patient health. As mHealth cements its place in healthcare, let’s evaluate how doctors can leverage mobile technology for patient retention.
Reduce Wait Times
Long wait times could be listed as one of the biggest banes that patients face when going for a doctors’ appointment. Even with prior appointments, most patients have to wait endlessly to meet their doctors. And often after a seemingly endless wait, the patient is informed during a consultation that they have to come back after conducting a certain battery of tests. This is not only a waste of time for the patient but the doctor as well. With the consumerisation of healthcare, doctors can now leverage mHealth apps to take a look at patient history and intimate them of the tests that need to be done before they even meet them. Further, using mHealth apps, doctors can avoid appointment overlaps and post-appointment confirmation and notifications which ensure a smoother interaction with the patient during his/her physical visit.
The right mobile apps can play a great role in making the doctor-patient communication more effective. Patients can easily store all their medical records and health history on comprehensive mobile health apps and access them anytime and anywhere. This solves the problem of the missing documents that we ever so often face when meeting with a doctor. With all the information stored in a central repository, doctors can spend the face time with the patients more productively and promote better interactions to manage the patients’ health better. This also leaves the patient more satisfied and less likely to shop around for another doctor.
Better Patient Management
Using mHealth doctors can improve patient management and become more proactive with their patients. Proactive patient management in the form of timely communication regarding patient appointments, important notifications, and updates, post-appointment messages etc. can be delivered to the patient using an app to ensure that the patient does not miss out on any vital piece of information needed to maintain their health. Along with this, doctors can centralise all patient-related information in a central data repository that can be accessed anytime and anywhere which can be of great help to manage a patients’ health remotely.
Pre and Post-Operative Care Management
One of the biggest pain points that patients have is regarding pre and post-operative care. While information is provided to them both regarding pre and post-operative care, it is usually disseminated in one session making it hard to retain the information. Using mobile apps, doctors can send out relevant information to their patients at the right time so that the patients can take the measures both pre and post operation. This not only helps in better health management but also reduces readmission rates and helps in reducing healthcare costs for the patient.
Patients today demand greater information access. While the healthcare sector has adopted digital technology, they are still trying to play catch up with other sectors such as retail. Patients today demand faster information access regarding their health. Research shows that a majority of healthcare consumers prefer using digital technology to visiting a hospital to get clarifications regarding the care that they are receiving. A 2017 study by American Well states that 26% of patients are likely to change healthcare systems to find a provider offering tele-visits. Doctors leveraging mHealth can help their patients access all the health information they need and proactively answer all questions that go into better health management.
mHealth applications also provide a treasure trove of data that physicians can leverage for pre-emptive healthcare. Leveraging data analytics, doctors can plan better service delivery dependent on the patient requirement, and analyse and predict health conditions based on the patients’ health records to enable preventive healthcare. Further, doctors can upload tutorials on preventive healthcare and give practical advice to their patients on how to manage their health and health conditions better. All these things help in keeping the patients, the current consumers of healthcare, happy and satisfied as they find doctors becoming more invested in their health.
As they say that numbers do not lie, and going by the adoption rate of mHealth it is becoming clear that this technology trend is not only here but is soon on its way to becoming the enabler of better interactions and better patient outcomes. Using mobile technology doctors can create greater engagement with their patients and enable better outcomes. Patient retention then becomes an automatic consequence of this effort.