From a dream that three entrepreneurs shared at a park in Andheri to an algorithm that was too complex to cut it, to the great Indian reality check that led the trio to answer the fundamental question that besets Indian healthcare, Savetime.com’s journey has been an engaging one.On March 11, social media news website Lighthouse Insights met with Mitesh Bohra, co-founder and CEO of Savetime to understand how the Internet has changed the way we look at every aspect of our lives.
In the interview, he talks about how Savetime simplified the decision-making process of a patient as far as choosing the right doctor or hospital is concerned. This journey not only involved technical troubleshooting that creating such a vast platform presents, but also understanding the phenomenon of migration (1 in 3 Indians is a migrant!) within the country and, finally, answering that one simple question: “Which doctor should I visit?”
This ostensibly simple question threw up some interesting challenges. For instance, was it enough to find a doctor? As Mitesh explained, for a web platform to actually affect life in a positive, substantial and cohesive manner, it was not enough to be just another online directory.
Savetime had to go deeper into the problem that people actually face. After a dedicated survey in Pune and Indore, the picture got clearer and led to Savetime.com as it is today: a large community of patients and doctors.
Mitesh also told Lighthouse how Savetime spent many hours on the field talking to doctors, and understanding how the health eco-system functions. These field excursions answered an interesting question: It wasn’t just about finding a doctor, but also about helping the patient make an informed decision. And that is how the patient review system came about – a powerful tool in the hand of the consumer. This system today answers the most basic question: Did you feel better after visiting the doctor you chose? Was the experience pleasant?
As Mitesh further explained, doctors are also appreciating the value addition that Savetime is making to patients’ lives directly. Many doctors are happy that they can now connect with the patient community online with the tools that Savetime.com offers. And Savetime is helping them do this in an ethical manner, using various tools like social media, patient outreach, and so on.
Today Savetime is an online community comprising over 4,300 doctors and 7,000 patients in just about a year. And this mutually beneficial connection is growing at a phenomenal rate. The reason for it is that Savetime is about something that we deeply care for: our health.
To get a detailed account of Savetime’s journey and how it is pioneering change on the healthcare map, check out this two-video interview series at Lighthouse Insights: